See the Stunning Before & Afters: Herbal Lash Serum

In this case, seeing is believing! Take a look at these incredible before and after photos from our Herbal Lash Serum. We will be regularly updating this blog with incoming before and afters.  Real...

Q&A: Herbal Lash Serum

This is your one stop for getting all your Herbal Lash Serum questions answered. We’ve gathered the most common questions we get about our lash serum and answered them in detail. From what makes it...

How To Apply The Herbal Lash Serum + The Eye Balm™ Together for Max Lash Growth Results

  So, we’ve talked about the differences between the Herbal Lash Serum and The Eye Balm™ and why they’re the ultimate duo for your best lashes (and brows). Now it’s time to show you, step by step...

The Differences Between The Herbal Lash Serum & The Eye Balm™

The Differences Between The Herbal Lash Serum & The Eye Balm™ How Our Herbal Lash Serum Differs from The Eye Balm™... and Why They’re a Power Duo for Your Best Lashes (and Brows)! With the la...

Exposing The Risks Behind Conventional Lash Serums

Exposing The Risks Behind Conventional Lash Serums   Herbal Lash Serum The Hidden Risks in Conventional Lash Serums We love some beautiful long lashes around here, but not at the expense of our h...

What Makes The Herbal Lash Serum Truly Unique Among Lash Serums

*Have you seen the stunning before and afters from real women? Scroll to the very bottom of this blog for the link to see incredible lash transformations thanks to the Herbal Lash Serum. Chelsea, S...

New Scents & Formulations: Shampoo Bars!

Our Nourish Shampoo Bar now comes in two new scent options with a slightly different formulation. You asked and we listened! ***CLICK HERE TO READ ABOUT TRANSITIONING TO THE NOURISH SHAMPOO BAR! D...

SBA Skincare Order Guide

Upon popular request, we're giving a recent email we sent out a permanent spot on the blog! We hope you find this simple guide helpful. <3  

You May Be Shocked to Find What's Hiding In Your Lash Serum

Many of you have applied your morning skincare, maybe even an eyebrow gel or eyelash serum by now. It’s easy to grab these products without thinking twice, especially when they promise longer, thic...

Why Is Non-Toxic Mineral SPF So Rare for Melanin-Rich Skin? We're Changing That.

Coming July 4: Daydream Mineral SPF for Deeper Skin Tones Because suncare should work with your skin tone, not against it. Finally, a deeply nourishing, truly non-toxic SPF made with darker skin to...

Skincare DIY Do's & Don'ts

Baking soda, coconut oil, lemon juice, sugar scrubs... We’re walking through some of the most common DIY skincare ingredients and why they might be doing more harm than good. From pH disruption to ...

Celebrating 1,000+ Reviews on The Eye Balm™! All About The Product That Started SBA.

To Our Amazing SBA Fam,   It all started from a spark of an idea to 50,000+ sold... you already may have guessed it. We're talking about the original lash and brow growth balm that started it all -...

Product Texture Changes In The Warmer Months? Here's What to Do!

Let's Talk Texture As it gets warmer, you may notice a few changes in your skincare products. Some of your favorite SBA products might feel a little softer or more melty than usual during the warme...

Your Guide to SBA's Most Popular Multi-Purpose Products

Did You Know? Did you know many of our products are intentionally crafted so they can serve more than one purpose? We’re all about keeping skincare simple and effective. Instead of a shelf full of...

Common Misconceptions About Coconut Oil

Coconut oil has not only secured a spot on many kitchen shelves, but also on many bathroom shelves!  Coconut oil is one of the most talked-about ingredients in the natural skincare world. If you’ve...

The Comedogenic Scale Explained

What is the comedogenic scale? So glad you asked! In a nut shell, the comedogenic scale is a rating system from 0 to 5 that tells us how likely an ingredient (like a natural oil or butter) is to cl...

Aging Is Not A Flaw to Fix: Pushing Back On Western Beauty Standards

"Aging isn’t the enemy. It’s not a flaw to fix. It’s a privilege."   We live in a world obsessed with looking young. Smooth skin, tight jawlines, wrinkle-free foreheads... it’s the gold standard of...

Our Thoughts About Red Light Therapy

Okay, so let’s clear something up before we even get started: red light therapy is not just some red lightbulb you can buy at the store. What we're discussing today is about legit, clinically-backe...

Tallow As Skincare: Is It For Everyone?

Trending Now: Tallow as Skincare There’s tons of buzz around using beef tallow (rendered beef fat) as a facial moisturizer. Many say it’s nutrient-packed, and even similar to our skin’s own oils...

Why You Shouldn’t Put Petroleum Jelly or Aquaphor Anywhere Near Your Eyes

When it comes to eye area and lash care, many people turn to popular convention skincare products like petroleum-based Vaseline or Aquaphor for moisture and protection. However, what seems like an ...